§7.122. Misleading statements or representations. — Inbound Citations

(3) Designations that create a misleading impression as to the identity of the product by emphasizing certain words or terms are prohibited. As set forth in § 7.122, designations may not mislead consumers as to the age, origin, identity, or other characteristics of the malt beverage. Examples of designations that would be prohibited under this provision are “bourbon ale,” “bourbon-flavored lager,” “Chardonnay lager,” or “lager with whisky flavors.”

(i) Other type designations (such as “milk” preceding the class designation “stout”) may be applied in conformance with trade understanding.