§6.52. Cooperative advertising.
27 C.F.R. § 6.52
An arrangement in which an industry member participates with a retailer in paying for an advertisement placed by the retailer constitutes paying the retailer for advertising within the meaning of the Act.
Notes, amendments, and revision history
Authority
Authority: 15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h).
Source
Source: T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted.