§5.91. Use of the term “pure.”

27 C.F.R. § 5.91

Distilled spirits labels, containers, or packaging may not bear the word “pure” unless it:

(a)

Refers to a particular ingredient used in the production of the distilled spirits, and is a truthful representation about that ingredient;

(b)

Is part of the bona fide name of a permittee or retailer for which the distilled spirits are bottled; or

(c)

Is part of the bona fide name of the permittee that bottled the distilled spirits.

Notes, amendments, and revision history

Authority: 26 U.S.C. 5301, 7805, 27 U.S.C. 205 and 207.

Source: T.D. TTB-176, 87 7579, Feb. 9, 2022, unless otherwise noted.