§255.4. Endorsements by organizations. — Inbound Citations

16 C.F.R. § 255.4

Statutory Authority

Cited by 1 regulation in release Current.

16 C.F.R. § 260.6(b)

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(b) A marketer's use of the name, logo, or seal of approval of a third-party certifier or organization may be an endorsement, which should meet the criteria for endorsements provided in the FTC's Endorsement Guides, 16 CFR part 255, including Definitions (§ 255.0), General Considerations (§ 255.1), Expert Endorsements (§ 255.3), Endorsements by Organizations (§ 255.4), and Disclosure of Material Connections (§ 255.5). 44