§239.4. “Lifetime” and similar representations.
16 C.F.R. § 239.4
If an advertisement uses “lifetime,” “life,” or similar representations to describe the duration of a warranty or guarantee, then the advertisement should disclose, with such clarity and prominence as will be noticed and understood by prospective purchasers, the life to which the representation refers.
Notes, amendments, and revision history
Authority
Authority: Secs. 5, 6, 38 Stat. 719 as amended, 721; 15 U.S.C. 45, 46.
Source
Source: 50 FR 18470, May 1, 1985, unless otherwise noted.