(a)
Updating the definition of a third-Party marketing organization (TPMO) under parts C and D of the Medicare program—
(1)
Definition—
(A)
In general— The Secretary of Health and Human Services (in this section referred to as the “Secretary”) shall conduct a rulemaking proceeding with respect to the definition of third-party marketing organization to—
(i)
address how to distinguish between a third-party marketing organization and an independent agent or broker for purposes of applying regulatory requirements under sections 422.2274(g)(2)(ii) and 423.2274(g)(2)(ii) of title 42, Code of Federal Regulations (or any successor regulation); and
(ii)
determine the factors that should be taken into consideration when regulating various agent and broker entities.
(B)
Requirements—
(i)
Third-party marketing organizations— In carrying out subparagraph (A), the Secretary shall—
(I)
take into account whether third-party marketing organizations include call centers that are not physically located in the continental United States, publicly traded marketing companies, private equity financed marketing companies, and companies that generate the majority of their revenue by generating leads; and
(II)
ensure that the lead generation aspects of third-party marketing organizations are held to licensed insurance agent compliance standards.
(ii)
Independent agents and brokers— In carrying out subparagraph (A), the Secretary shall take into account that independent agents and brokers include individuals who enroll and service clients, insurance agencies that represent multiple carriers, public agencies, and privately held agencies that in effect are variable cost sales offices for the carriers.
(b)
Oversight of predatory call centers— The Secretary shall conduct a rulemaking proceeding to amend section 420.405 of title 42, Code of Federal Regulations (or any successor regulation), to provide for a monetary reward to individuals who submit information on call centers engaging in, or that have engaged in, marketing scams related to the Medicare program.
(c)
Standardized registration process for independent agents and brokers— The Secretary shall conduct a rulemaking proceeding to—
(1)
require that PDP sponsors under part D of the Medicare program and MA organizations under part C of such program provide a standardized registration process for independent agents and brokers;
(2)
ensure that such standardized registration process includes a transparent mechanism to distinguish independent agents and brokers from third-party marketing organizations; and
(3)
reduce regulatory burdens facing independent agents and brokers with respect to existing customers versus new business.
(d)
Application—
(1)
Procedures— In conducting the rulemaking proceeding under each of subsections (a), (b), and (c), the Secretary shall—
(A)
publish a notice in the Federal Register;
(B)
establish a comment period to allow interested persons to submit written data, views, and arguments for at least a 90-day period beginning on the date on which the notice is published in the Federal Register; and
(C)
make all such submissions publicly available.
(2)
Timing— The Secretary shall issue a final rule to complete the rulemaking proceeding under each of subsections (a), (b), and (c) not later than 1 year after the date of enactment of this section.
(3)
Review— Any review of the rulemaking proceeding under subsection (a), (b), or (c) that is conducted by the Office of Information and Regulatory Affairs in accordance with
Executive Order 12866 shall be limited to 60 days.