Section 1 Short title
This Act may be cited as the “Unsubscribe Act of 2025”.
Unsubscribe Act of 2025
A BILL
To increase consumer protection with respect to negative options in all media, including on the internet, and for other purposes.
Sec. 2 Increased consumer protection with respect to negative options
Disclosure of negative options— It shall be unlawful for any merchant of record to charge or attempt to charge a credit card, debit card, bank account, or other financial account of any consumer, or otherwise receive payment from any consumer, through a negative option, unless the merchant of record clearly and conspicuously discloses all material terms of the contract involved before receiving payment or charging the consumer, or otherwise receiving payment, through such negative option.
Express informed consent for negative options—
Requirement— It shall be unlawful for any merchant of record to charge or attempt to charge a credit card, debit card, bank account, or other financial account of any consumer, or otherwise receive payment from any consumer, through a negative option, unless the merchant of record obtains the express informed consent of the consumer before receiving payment or charging the consumer, or otherwise receiving payment, through such negative option.
Duration— A merchant of record shall keep or maintain verification of the express informed consent obtained pursuant to paragraph (1) for not fewer than 3 years, unless such merchant of record demonstrates by a preponderance of the evidence that the merchant of record uses processes that ensure a consumer may not technologically complete a transaction without such express informed consent.
Term limitation for negative option contracts— After the expiration of a preliminary period, it shall be unlawful for any merchant of record to automatically renew or otherwise continue a negative option contract with any consumer for a period that is greater than the length of the preliminary period, unless such merchant of record, at the time of such expiration, obtains the express informed consent of the consumer to renew or otherwise continue such negative option contract.
Cancellation of negative option contracts—
Online merchants— In the case of a negative option contract that is entered into electronically, it shall be unlawful for any merchant of record to enter into such negative option contract with any consumer unless such merchant of record provides to the consumer a simple mechanism, including a direct link to an electronic form, that enables the consumer to submit a request to cancel such negative option contract without requiring the consumer to take additional steps by any means other than electronically.
Other merchants— In the case of a negative option contract that is entered into through means other than electronically, it shall be unlawful for any merchant of record to enter into such negative option contract with any consumer unless such negative option contract provides the consumer with a simple mechanism for cancellation, in the same manner, and by the same means, as such negative option contract was entered into, or, if not practicable, through some other simple mechanism for cancellation.
Requirements for free-To-Pay conversion contracts— It shall be unlawful for any merchant of record to charge or attempt to charge a credit card, debit card, bank account, or other financial account of any consumer for any good or service sold under a free-to-pay conversion contract, unless each of the following is met:
Before completing the financial transaction, or otherwise receiving payment, the merchant of record provides the consumer with a notification of the terms of the negative option contract and obtains the express informed consent of the consumer to such terms, including the following terms:
For an introductory period, the consumer will receive the good or service at no cost or for a discounted cost.
The amount the consumer will be charged or otherwise required to pay for the introductory period.
The amount the consumer will be charged or otherwise required to pay, on a recurring basis, starting with the first financial transaction after the introductory period.
The total cost (or range of costs) the consumer will be charged or otherwise required to pay through the entire term of such contract (if such term is less than 12 months) or cost information that enables the consumer to determine the total cost for the subsequent 12-month period, to the extent known.
Before the first charge, payment, or price increase after the introductory period, the merchant of record provides notification to the consumer about the upcoming charge, payment, or increase and provides the consumer with—
the terms of the negative option contract, including the length of time required for the merchant of record to complete any cancellation request; and
direct access to information about the simple mechanism for cancellation.
Other notification requirements for negative option contracts—
General notification and access— With respect to any negative option contract entered into by a merchant of record and a consumer, the merchant of record, at regular intervals as determined by the Commission (but not less frequently than annually) while such negative option contract remains in effect, shall provide the consumer with—
a notification of the terms of such negative option contract; and
direct access to information about the simple mechanism for cancellation.
Additional notification and access— If a negative option contract specifies a period of time during which the merchant of record shall complete a cancellation request, not fewer than 2 but not more than 7 days before the last day on which the consumer may cancel such negative option contract without incurring additional charges, the merchant of record shall provide the consumer with the notification and access required by paragraph (1).
Sec. 3 Enforcement
Enforcement by the Federal Trade Commission—
Unfair or deceptive acts or practices— A violation of this Act or a regulation promulgated thereunder shall be treated as a violation of a rule defining an unfair or deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).
Powers of the Commission—
In general— The Commission shall enforce this Act in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act.
Privileges and immunities— Any person who violates this Act or a regulation promulgated thereunder shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act (15 U.S.C. 41 et seq.).
Authority preserved— Nothing in this Act shall be construed to limit the authority of the Commission under any other provision of law.
Rulemaking— The Commission shall promulgate in accordance with section 553 of title 5, United States Code, such rules as may be necessary to carry out this Act.
Enforcement by States—
In general— If the attorney general of a State, or an official or agency of a State, has reason to believe that an interest of the residents of the State has been or is being threatened or adversely affected by a practice that violates this Act, the State may bring a civil action on behalf of the residents of the State in an appropriate district court of the United States to obtain appropriate relief.
Rights of the Commission—
Notice to the Commission—
In general— Except as provided in clause (iii), an attorney general, official, or agency of a State, before initiating a civil action under paragraph (1), shall provide a written notice to the Commission that the attorney general, official, or agency intends to bring such civil action.
Contents— The notice required by clause (i) shall include a copy of the complaint to be filed to initiate the civil action.
Exception— If it is not feasible for an attorney general, official, or agency of a State to provide the notice required by clause (i) before initiating a civil action under paragraph (1), the attorney general, official, or agency shall provide such notice to the Commission immediately upon instituting the civil action.
Intervention by the Commission— The Commission may—
intervene in any civil action brought by an attorney general, official, or agency of a State under paragraph (1); and
upon intervening—
be heard on all matters arising in the civil action; and
appeal a decision in the civil action.
Limitation on State action while Federal action is pending— If the Commission or the Attorney General of the United States has instituted a civil action for violation of this Act (referred to in this subparagraph as the “Federal action”), no State attorney general, official, or agency may bring an action under paragraph (1) during the pendency of the Federal action against any defendant named in the complaint in the Federal action for any violation of such Act alleged in such complaint.
Rule of construction— Nothing in this subsection may be construed to prevent an attorney general, official, or agency of a State from exercising the powers conferred on the attorney general, official, or agency by the laws of the State to conduct investigations, to administer oaths or affirmations, or to compel the attendance of witnesses or the production of documentary or other evidence.
Sec. 4 Preemption of directly conflicting State laws
In general— Nothing in this Act may be construed to preempt, displace, or supplant any State law, except to the extent that a provision of State law conflicts with a provision of this Act, and then only to the extent of the conflict.
Greater protection under State law— For purposes of this section, a provision of State law does not conflict with a provision of this Act if such provision of State law provides additional protections to consumers protected under this Act.
Conflicting time frames— Any difference between Federal and State law in the time frame in which a requirement imposed on a person shall be met shall be considered a conflict for purposes of subsection (a).
Sec. 5 Definitions
In this Act:
Automatic renewal contract— The term automatic renewal contract means a contract between any merchant of record and any consumer for the sale of goods or services that is automatically renewed after a preliminary period, unless the consumer instructs otherwise.
Commission— The term Commission means the Federal Trade Commission.
Continuity plan contract— The term continuity plan contract means a contract between any merchant of record and any consumer under which the consumer agrees to pay for periodic shipments of goods or the provision of services, unless the consumer instructs otherwise.
Express informed consent—
In general— The term express informed consent means, with respect to an offer or agreement for the sale of goods or services that includes a negative option, an affirmative action taken by a consumer, including clicking on a confirmation button or checking a box, that—
indicates the unambiguous consent of the consumer to the negative option; and
is separate and apart from any action taken by the consumer to indicate the initial consent of the consumer to all of the material terms of the offer or agreement (including to be charged for the preliminary period), but may occur at the same time as such initial consent.
Exclusions— The term express informed consent shall not include—
consent that is inferred through the inactivity or silence of a consumer or the use of pre-checked boxes with respect to an initial charge or any recurring charge; or
consent obtained through a user interface designed or manipulated to have the substantial effect of subverting or impairing user autonomy, decision-making, or choice.
Free-to-pay conversion contract— The term free-to-pay conversion contract means a contract for the sale of goods or services between any merchant of record and any consumer that includes an introductory period.
Introductory period— The term introductory period means a preliminary period of a contract for the sale of goods or services where—
during such period, the consumer receives a good or service at no charge or for a discounted cost; and
at the expiration of such period, the amount the consumer will be charged or otherwise be required to pay for the good or service is increased.
Merchant of record— The term merchant of record means a person who enters into a financial contract with a consumer.
Negative option— The term negative option means a provision of an offer or agreement for the sale of goods or services under which the silence of a consumer or failure by a consumer to take an affirmative action to reject the goods or services or to cancel the agreement is interpreted by the seller as acceptance of the offer or renewal of the agreement.
Negative option contract— The term negative option contract means a contract that includes a negative option, including—
an automatic renewal contract;
a continuity plan contract;
a free-to-pay conversion contract;
a pre-notification negative option plan contract; and
any combination of the contracts described in subparagraphs (A) through (D).
Notification— The term notification, when used with respect to the terms of a contract, means a written notification that clearly, conspicuously, and concisely states all material terms of the negative option, including information regarding the simple mechanism for cancellation and the length of time required for a merchant of record to complete any cancellation request.
Preliminary period— The term preliminary period means the period of a negative option contract prior to the date on which a negative option takes effect.
Pre-notification negative option plan contract— The term pre-notification negative option plan contract means a contract between any merchant of record and any consumer under which the consumer receives periodic notices offering goods or services and, unless the consumer specifically rejects the offer, the consumer automatically receives the goods and services and agrees to pay for such goods and services.
Simple mechanism— The term simple mechanism means the term described in section 425.6 of title 16, Code of Federal Regulations, or any successor regulation.
Sec. 6 Effective date
This Act shall apply with respect to contracts entered into or amended after the date that is 1 year after the date of the enactment of this Act.