Authority To regulate field marketing organizations and third-Party marketing organizations— Section 1312(e) of the Patient Protection and Affordable Care Act (
42 U.S.C. 18032(e)) is
amended—
(4)
by adding at the end the following:
“(ii) field marketing organizations and third-party marketing organizations to participate in the chain of enrollment for an individual with respect to qualified health plans offered through an Exchange.
“(B) Criteria—For plan years beginning on or after such date specified by the Secretary, but not later than January 1, 2028, the Secretary, by regulation, shall establish criteria for States to use in determining whether to allow agents and brokers to enroll individuals and employers in qualified health plans as described in subclause (I) of subparagraph (A)(i) and to assist individuals as described in subclause (II) of such subparagraph and field marketing organizations and third-party marketing organizations to participate in the chain of enrollment as described in subparagraph (A)(ii). Such criteria shall, at a minimum, require that—
“(i) an agent or broker act in accordance with a standard of conduct that includes a duty of such agent or broker to act in the best interests of the enrollee;
“(ii) a field marketing organization or third-party marketing organization agree to report the termination of an agent or broker to the applicable State and the Secretary, including the reason for termination; and
“(iii) an agent, broker, field marketing organization, or third-party marketing organization—
“(I) meet such marketing requirements as are required by the Secretary;
“(II) meet marketing requirements in accordance with other applicable Federal or State law;
“(III) does not employ practices that are confusing or misleading, as determined by the Secretary;
“(IV) submit all marketing materials to the Secretary for, as determined appropriate by the Secretary, review and approval;
“(V) is a licensed agent or broker or meets other licensure requirements, as required by the State;
“(VI) register with the Secretary; and
“(VII) does not compensate any individual or organization for referrals or any other service relating to the sale of, marketing for, or enrollment in qualified health plans unless such individual or organization meets the criteria described in subclauses (I) through (VI).
“(C) Definitions—In this paragraph:
“(i) Chain of enrollment—The term chain of enrollment, with respect to enrollment of an individual in a qualified health plan offered through an Exchange, means any steps taken from marketing to such individual, to such individual making an enrollment decision with respect to such a plan.
“(ii) Field marketing organization—The term field marketing organization means an organization or individual that directly employs or contracts with agents and brokers, or contracts with carriers, to provide functions relating to enrollment of individuals in qualified health plans offered through an Exchange as part of the chain of enrollment.
“(iii) Marketing—The term marketing means the use of marketing materials to provide information to current and prospective enrollees in a qualified health plan offered through an Exchange.
“(iv) Marketing materials—The term marketing materials means materials relating to a qualified health plan offered through an Exchange or benefits offered through an Exchange that—
“(I) are intended—
“(aa) to draw an individual’s attention to such plan or the premium tax credits or cost-sharing reductions for such plan or plans offered through an Exchange;
“(bb) to influence an individual’s decision-making process when selecting a qualified health plan in which to enroll; or
“(cc) to influence an enrollee’s decision to stay enrolled in such plan; and
“(II) include or address content regarding the benefits, benefit structure, premiums, or cost sharing of such plan.
“(v) Termination—The term termination, with respect to a contract or business arrangement between an agent or broker and a field marketing organization, third-party marketing organization, or health insurance issuer, means—
“(I) the ending of such contract or business arrangement, either unilaterally by one of the parties or on mutual agreement; or
“(II) the expiration of such contract or business arrangement that is not replaced by a substantially similar agreement.
“(vi) Third-party marketing organization—The term third-party marketing organization means an organization or individual that is compensated to perform lead generation, marketing, or sales relating to enrollment of individuals in qualified health plans offered through an Exchange as part of the chain of enrollment.”