Deceptive Downsizing Prohibition Act of 2025

Manufacturers of consumer products, including food, are reducing the size of such products while continuing to use packaging designed for the same or similar product of a larger size.

The practice of deceptive downsizing substantially harms consumers and reduces the purchasing power of consumers.

Consumers frequently do not appreciate or recognize that the size of a consumer product has changed until after the purchase, if ever.

The trend toward producing consumer products of reduced size without reducing the price has driven inflation, causing substantial injury to consumers that is not reasonably avoidable.

The Federal Government plays an essential role in protecting consumers from unfair or deceptive acts or practices, including ensuring manufacturers of consumer products do not deceive customers.

This Act shall protect consumers by prohibiting manufacturers of consumer products from selling such products, regardless of price or cost, of reduced size in packaging previously used for the same or similar product of a larger size.

Consumers need clear, conspicuous, and easily understandable notice of a change in the size of a consumer product and simply including the reduced size on the packaging without context or highlighting does not provide sufficient notice to consumers to avoid a violation of this Act.

Commission— The term Commission means the Federal Trade Commission.

Consumer product— The term consumer product has the same meaning given the term in section 101 of the Magnuson-Moss Warranty—Federal Trade Commission Improvement Act (15 U.S.C. 2301).

Deceptive downsizing— The term deceptive downsizing means the practice of a manufacturer of a consumer product selling such a product of reduced size using the same or substantially similar packaging that was used for any prior version of the same or substantially similar product that was of larger size.

Larger size— The term larger size means a consumer product of greater volume, size, mass, weight, or quantity relative to the consumer product that is the subject of the alleged deceptive downsizing.

Reduced size— The term reduced size means a reduction in volume, size, mass, weight, or quantity of a consumer product relative to any prior version of the same or substantially similar consumer product.

Prohibition— A manufacturer of a consumer product may not engage in deceptive downsizing with respect to such consumer product.

Safe harbor— A manufacturer of a consumer product shall not be liable for deceptive downsizing with respect to such consumer product in violation of subsection (a) if the manufacturer sells the consumer product in a reduced size using the same or substantially similar packaging as for the larger size of the consumer product and—

Unfair or deceptive acts or practices— A violation of this Act shall be treated as a violation of section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)) regarding unfair or deceptive acts or practices.

Powers of Commission— The Commission shall enforce this Act in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act, and any person who violates this Act shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act.

Rule of construction— Nothing in this Act may be construed to limit the authority of the Commission under any other provision of law.