In general— It shall be unlawful for any covered entity to use the personally-identifiable health data of an individual that is collected from any source (including data volunteered by an individual, medical center-derived data, data from a wearable fitness tracker, data from web browsing history, or any other source determined appropriate by the Commission) for commercial advertising.
Exception for public health campaigns— The prohibition under paragraph (1) shall not apply to any public health campaign directed toward individuals or subpopulations of individuals.
In general— A covered entity shall make available an easy-to-use mechanism by which an individual, upon verified request, may access any personally-identifiable health data relating to such individual that is retained by such covered entity.
Right of deletion— A covered entity shall make available an easy-to-use mechanism by which an individual, upon verified request, may request the deletion of any personally-identifiable health data relating to such individual that is retained by such covered entity.
Timeline for complying with requests— A covered entity shall comply with a verified request received under this subsection without undue delay, but not later than 45 days after the date on which such covered entity receives such verified request.
Unfair and deceptive acts or practices— A violation of section 2 or a regulation promulgated thereunder shall be treated as an unfair and deceptive act or practice proscribed under section 5(a) of the Federal Trade Commission Act (15 U.S.C. 45(a)).
In general— The Commission shall enforce this Act in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act.
Privileges and immunities— Any person who violates this Act shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act (15 U.S.C. 41 et seq.).
Rulemaking— The Commission shall promulgate in accordance with section 553 of title 5, United States Code, such rules as may be necessary to carry out this Act.
In general— Any individual who suffers an injury (including the denial of a right established under this Act) as a result of a violation of this Act or a regulation promulgated thereunder by a covered entity may bring a civil action against such covered entity in Federal district court.
Commercial advertising— The term commercial advertising means communications that promote the sale of or interest in goods or services, including goods or services that are published digitally, via video or audio, or in print.
Rulemaking— Not later than 180 days after the date of enactment of this Act, the Commission shall conduct a rulemaking pursuant to section 553 of title 5, United States Code, to define the terms public health campaign and personally-identifiable health data for purposes of this Act.