1. Short title
This Act may be cited as the “Visit America Act”.
Visit America Act
A BILL
To authorize the position of Assistant Secretary of Commerce for Travel and Tourism, to statutorily establish the United States Travel and Tourism Advisory Board, and for other purposes.
2. Purposes
The purposes of this Act are—
to support the travel and tourism industry, which produces economic impacts that are vital our national economy;
to address the recent decline in the percentage of international travelers who visit the United States; and
to establish national goals for international visitors to the United States, including—
recommendations for achieving such goals and timelines for implementing such recommendations;
coordination between Federal and State agencies;
assessing the resources needed by each Government agency to achieve such goals;
setting national travel export goals; and
setting national domestic travel goals.
3. Sense of Congress
It is the sense of Congress that—
the national goal for international visitors referred to in section 2(3) should reach 116,000,000 per year by 2028;
the national goal for travel exports referred to in section 2(3)(D) should reach $445,000,000,000 by 2028;
the travel industry is an essential part of the United States services exports with respect to both business travel and leisure travel;
the promotion of travel and visitation by Brand USA is vital to increasing visitation and articulating the visitation laws of the United States; and
there is an urgent need for a coordinated travel and tourism industry response and strategy in the event of unforeseen circumstances leading to a decline in travel or tourism.
4. Assistant Secretary for Travel and Tourism
Section 2(d) of the Reorganization Plan Numbered 3 of 1979 (93 Stat. 1382; 5 U.S.C. App.) is amended—
by striking “There shall be in the Department two additional Assistant Secretaries” and inserting “(1) There shall be in the Department 3 additional Assistant Secretaries, including the Assistant Secretary of Commerce for Travel and Tourism,”; and
by adding at the end the following:
“(2) The Assistant Secretary of Commerce for Travel and Tourism shall—
“(A) be appointed by the President, subject to the advise and consent of the Senate; and
“(B) report directly to the Under Secretary for International Trade.”
5. Responsibilities of the Assistant Secretary of Commerce for Travel and Tourism
Visitation goals— The Assistant Secretary of Commerce for Travel and Tourism (referred to in this section as the “Assistant Secretary”), appointed pursuant to section 2(d) of the Reorganization Plan Numbered 3 of 1979, as amended by section 4, shall—
establish an annual goal for—
the number of international visitors to the United States, which shall reach 116,000,000 by 2028; and
travel exports, which shall reach $445,000,000,000 by 2028;
develop recommendations for achieving such visitation goal;
ensure coordination between—
the Department of Commerce, the Department of Homeland Security, the Department of State, the Department of Transportation, the Department of Labor for policy development and recommendations for utilizing—
the National Travel and Tourism Office;
Brand USA;
the United States Travel and Tourism Advisory Board;
the Task Force on Travel and Tourism established by Executive Order 13597 of January 19, 2012; and
travel industry partners, including public and private destination marketing organizations and travel and tourism suppliers;
establish short-, medium-, and long-term timelines for implementing the recommendations developed pursuant to paragraph (2); and
conduct Federal agency needs assessments to identify the resources, statutory or regulatory changes, and private sector engagement needed to achieve the annual visitation goals.
Visa adjudication— The Assistant Secretary—
in coordination with the Secretary of State and the Secretary of Homeland Security, shall provide support for improving visitor visa processing with respect to—
the maximum time for processing visas, by visitation type;
recommending regulatory and policy changes needed to meet such visa processing goals, including technology, processing centers, and training; and
a plan for streamlining visa applications and adjudications, including application design and data collection procedures; and
shall explore opportunities to establish pilot programs to integrate technology into the visitor visa adjudication process, including video conferencing and biometrics.
Domestic travel— The Assistant Secretary shall—
conduct a study to identify domestic competitiveness with respect to—
the strengths and weaknesses of the domestic travel industry; and
the external opportunities and challenges to domestic tourism;
develop recommendations and goals to support domestic tourism, separated by business and leisure; and
engage public and private stakeholders to support domestic tourism.
Workforce— The Assistant Secretary—
in coordination with the Secretary of Labor, shall provide timely and reliable workforce data regarding workforce and labor market needs;
shall work to improve tourism industry data collection by the Bureau of Economic Analysis; and
shall provide recommendations for policy enhancements and streamlining.
Travel export promotion— The Assistant Secretary, in coordination with the Director General of the United States and Foreign Commercial Service, shall work to promote and facilitate travel exports abroad and ensure competitiveness by—
participating in and organizing meetings, incentives, conferences, and exhibitions;
monitor visa adjudications;
emphasizing rural and other destinations rich in cultural heritage or ecological tourism, among other uniquely American destinations; and
promoting sports and recreation events and activities.
Travel security— The Assistant Secretary shall investigate and provide recommendations regarding utilizing and expanding existing security programs to better meet the needs of the United States travel and tourism industry, including—
the Visa Waiver Program authorized under section 217 of the Immigration and Nationality Act (8 U.S.C. 1187);
preclearance operations;
the Trusted Traveler Program; and
the biometric entry-exit control system required under section 110 of the Illegal Immigration Reform and Immigrant Responsibility Act of 1996 (division C of Public Law 104–208; 8 U.S.C. 1221 note).
Recovery strategy—
Initial recovery strategy— Not later than 60 days after the date of the enactment of this Act, the Assistant Secretary, in consultation with the United States Travel and Tourism Advisory Board and travel industry partners, shall develop and implement a COVID–19 pandemic recovery strategy to assist in the United States travel and tourism industry to quickly recover from the travel restrictions necessitated by the pandemic.
Future recovery strategies— After assisting in the implementation of the strategy developed pursuant to paragraph (1), the Assistant Secretary, in consultation with the entities referred to in such paragraph, shall develop additional recovery strategies for the travel and tourism industry in anticipation of other unforeseen catastrophic events that would significantly affect the travel and tourism industry, such as hurricanes, floods, tsunamis, tornadoes, or pandemics.
Reporting requirements—
Assistant Secretary— The Assistant Secretary shall produce an annual forecasting report on the travel and tourism industry, which shall include current and anticipated—
domestic employment needs;
international inbound volume and spending, taking into account the lasting effects of the COVID–19 pandemic and the impact of the recovery strategy implemented pursuant to subsection (g)(1); and
domestic volume and spending, including Federal and State public land travel and tourism data.
Bureau of Economic Analysis— The Director of the Bureau of Economic Analysis should update the Travel and Tourism Satellite Accounts quarterly, including—
State level travel and tourism export data;
travel and tourism workforce data for full-time and part-time employment; and
Federal and State public lands visitation and spending data.
National Travel and Tourism Office— The Director of the National Travel and Tourism Office shall—
report international arrival and spending data on a regular monthly schedule; and
shall include questions in the Survey of International Air Travelers regarding wait-times, visits to public lands, and State data, to the extent applicable.
6. Travel and tourism strategy
In general— The Secretary of Commerce, in consultation with the United States Travel and Tourism Advisory Board, shall develop and submit to Congress a 10-year travel and tourism strategy, which shall include—
the feasibility of achieving—
116,000,000 annual international visitors to the United States by 2028; and
$445,000,000,000 in travel exports by 2028;
the resources needed to achieve the goals set forth in paragraph (1); and
recommendations for statutory or regulatory changes that would be necessary to achieve such goals.
Interagency coordination— The Secretary of Commerce shall coordinate an interagency strategy with the Secretary of State and the Secretary of Homeland Security for—
identify impediments to reaching the goals referred to in subsection (a)(1); and
recommends solutions for overcoming such impediments.
7. United States Travel and Tourism Advisory Board
Section 3 of the Act entitled “An Act to encourage travel in the United States, and for other purposes” (15 U.S.C. 1546) is amended—
by amending the section heading to read as follows: “United States Travel and Tourism Advisory Board; Advisory Committee for Promotion of Tourist Travel”; and
by striking “The Secretary of Commerce is authorized” and inserting the following:
“(a) United States Travel and Tourism Advisory Board
“(1) In general—There is established the United States Travel and Tourism Advisory Board (referred to in this subsection as the “Board”), which shall be composed of not more than 32 members, who shall be appointed by the Secretary of Commerce for 2-year terms from among companies and organizations in the travel and tourism industry.
“(2) Executive Director—The Assistant Secretary for Travel and Tourism shall serve as the Executive Director of the Board.
“(3) Executive Secretariat—The National Travel and Tourism Office of the International Trade Administration shall serve as the Executive Secretariat for the Board.
“(4) Functions—The Board shall comply with its Charter, as established in 2003, including—
“(A) serving as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States;
“(B) advising the Secretary of Commerce on government policies and programs that affect the United States travel and tourism industry;
“(C) offering counsel on current and emerging issues;
“(D) providing a forum for discussing and proposing solutions to problems related to the travel and tourism industry; and
“(E) examining the domestic travel and tourism industry as an economic engine.
“(5) Recovery strategy—The Board shall assist the Assistant Secretary in the development and implementation of the COVID–19 pandemic recovery strategy required under section 5(g)(1) of the Visit America Act.
“(b) Advisory Committee for Promotion of Tourist Travel—The Secretary of Commerce is authorized”