Women’s Preventive Health Awareness Campaign
A BILL
To provide for a national public outreach and education campaign to raise public awareness of women’s preventive health, and for other purposes.
Sec. 2 Findings
Sec. 3 Women’s Preventive Health Awareness Campaign
“399V–6. Women’s Preventive Health Awareness Campaign
“(a) In general—The Secretary shall provide for the planning and implementation of a national public outreach and education campaign to raise public awareness, including provider awareness, of women’s preventive health. Such campaign shall include the media campaign under subsection (b) and the website under subsection (c) and shall provide for the dissemination of information that—
“(1) describes the guidelines for women’s preventive services, including the cervical cancer recommendations updated in 2012, by the United States Preventive Services Task Force, by the American College of Obstetricians and Gynecologists (ACOG), and by the American Cancer Society, the American Society for Colposcopy and Cervical Pathology, and the American Society for Clinical Pathology;
“(2) promotes well-woman visits for health assessments which include screenings, evaluations, counseling, immunizations, and prenatal visits, as appropriate;
“(3) explains the women’s preventive services that are required under section 2713 to be covered without cost-sharing by a group health plan or a health insurance issuer offering group or individual health insurance coverage that is not a grandfathered plan (as defined in section 1251(e) of the Patient Protection and Affordable Care Act); and
“(4) addresses health disparities in the area of women’s prevention.
“(b) Media campaign
“(1) In general—Not later than 1 year after the date of the enactment of this section, as part of the campaign under subsection (a), the Secretary shall establish and implement a national media campaign.
“(2) Requirement of campaign—The campaign implemented under paragraph (1)—
“(A) shall disseminate information about the updated guidelines for women’s preventive services described in subsection (a)(1), promote well-woman visits described in subsection (a)(2), and provide information on the women’s preventive services described in subsection (a)(3); and
“(B) may include the use of television, radio, Internet, and other commercial marketing venues.
“(c) Website—As part of the campaign under subsection (a), the Secretary shall, in consultation with private sector experts or through contract with a private entity including a medical association or non-profit organization, maintain and update an Internet website to provide information and resources about the updated guidelines for women’s preventive services described in subsection (a)(1), promote well-woman visits, and provide information on the women’s preventive services described in subsection (a)(3).
“(d) Funding—The Secretary may use, out of any funds otherwise made available to the Department of Health and Human Services, such sums as may be necessary to carry out this section.”
Sec. 4 Clarification of coverage for women’s preventive health services
“(d) Clarification of coverage for women’s preventive health services—In applying subsection (a), with respect to women, the following shall apply:
“(1) Well-woman visits, in addition to such well-woman visits recommended in the Health Resources and Services Administration guidelines shall be treated as described in paragraph (4) of such subsection, with respect to a woman, if a health care provider determines that such woman requires such additional well-woman visits to obtain all necessary preventive services recommended under such guidelines and under this section, depending on the woman’s health status, health needs, and other risk factors.
“(2) The entirety of any such well-woman visit shall be treated as described in such paragraph (4) and any additional facility fee or office visit fee shall be in violation of the requirement under such subsection to provide for coverage of such visit without the imposition of any cost sharing requirement.
“(3) If a recommendation or guideline pursuant to subsection (a) with respect to a preventive service does not specify the frequency, method, treatment, or setting for the provision of such service, the plan or issuer involved may use reasonable medical management techniques to determine any coverage limitations with respect to frequency, method, treatment, or setting for the provision of such service.
“(4) If a preventive service to which this section is applicable is furnished to a woman by a health care provider who is not within the provider network of the group health plan or health insurance coverage in which the woman is enrolled and there is no health care provider who is within such network who has the capacity to provide the service, then such service furnished by such out-of-network provider shall be covered under such plan or coverage without the imposition of any cost sharing requirement.
“(5) Nothing in this section or any regulation implementing this section shall be construed as requiring that each preventive health service to which this section applies be provided in a separate visit. Efficient care delivery and the delivery of multiple prevention and screening services at a single visit shall be permissible under this section and such regulations as a reasonable medical management technique.
“(6) In determining the categorization of a service under this section as having a rating of “A” or “B” in the recommendations of the United States Preventive Services Task Force, a woman who is at high risk for a disease by reason of the family or personal history of such woman with respect to such disease, shall be treated in the same manner as a woman identified at high risk for such disease by reason of being among a population at high risk for such disease.
“(7) In applying paragraph (6), in the case that a health care provider determines that a woman is at high risk for a disease such woman shall be treated as at high risk for such disease.
“(8) The recommendation applied pursuant to subsection (a) for genetic counseling and evaluation for routine breast cancer susceptibility gene (BRCA) shall be treated as including a recommendation for both genetic counseling and BRCA testing, if appropriate, for a woman as determined by the health care provider of such woman.
“(9) The recommendation applied pursuant to subsection (a) for annual HIV counseling and screening for all sexually active women, shall be treated as applying to testing as well as screening.
“(10) The recommendation applied pursuant to subsection (a) for breast-feeding support shall be treated as including comprehensive prenatal and postnatal lactation support, counseling, and rental or purchase of equipment for the duration of breast-feeding, subject to reasonable medical management.
“(11) The guidelines supported under subsection (a)(4) shall be treated as including the recommendation of one form of contraception in each of the methods identified by the Food and Drug Administration in its current Birth Control Guide as well as clinical services needed for provision of such contraceptive method, including patient education and counseling.
“(12) In applying paragraph (11), within each method described in such paragraph, a group health plan or health insurance issuer may utilize reasonable medical management techniques and may impose cost sharing on some items and services to encourage an individual to use specific items and services within the chosen contraceptive method, such as for purposes of discouraging the use of brand name pharmacy items over generic pharmacy items or for purposes of encouraging the use of one of several intrauterine devices with progestin approved by the Food and Drug Administration.
“(13) Services related to follow-up and management of side effects, counseling for continued adherence, and device removal, subject to reasonable medical management, shall be treated as described in paragraph (4) of such subsection.”