(a)
Accuracy— A data broker shall establish reasonable procedures to ensure the maximum possible accuracy of the personal information it collects, assembles, or maintains, and any other information it collects, assembles, or maintains that specifically identifies an individual, unless the information only identifies an individual's name or address.
(b)
Exception; fraud databases— Notwithstanding subsection (a), a data broker may collect or maintain information that may be inaccurate with respect to a particular individual if that information is being collected or maintained solely for the purpose of—
(1)
indicating whether there may be a discrepancy or irregularity in the personal information that is associated with an individual;
(2)
helping to identify, or to authenticate the identity of, an individual; or
(3)
helping to protect against or investigate fraud or other unlawful conduct.
(c)
Consumer access— A data broker shall provide an individual a means to review any personal information or other information that specifically identifies that individual, that the data broker collects, assembles, or maintains on that individual, unless an exception applies under section 5.
(d)
Review requirements— The means for review under subsection (c) shall be provided—
(1)
at an individual's request;
(2)
after verifying the identity of the individual;
(3)
at least 1 time per year; and
(4)
at no cost to the individual.
(e)
Notice— A data broker shall maintain an Internet Web site and place a clear and conspicuous notice on that Internet Web site instructing an individual—
(1)
how to review the information described under subsection (c); and
(2)
how to express a preference with respect to the use of personal information for marketing purposes under subsection (g).
(f)
Disputed information— An individual whose personal information is maintained by a data broker may dispute the accuracy of any information described under subsection (c) by requesting, in writing, that the data broker correct the information. A data broker, after verifying the identity of the individual making the request, and unless there are reasonable grounds to believe the request is frivolous or irrelevant, shall—
(1)
with regard to public record information—
(A)
inform the individual of the source of the information and, if reasonably available, where to direct the individual's request for correction; or
(B)
if the individual provides proof that the public record has been corrected or that the data broker was reporting the information incorrectly, correct the inaccuracy in the data broker's records; and
(2)
with regard to non-public information—
(A)
note the information that is disputed, including the individual's written request;
(B)
if the information can be independently verified, use the reasonable procedures established under subsection (a) to independently verify the information; and
(C)
if the data broker was reporting the information incorrectly, correct the inaccuracy in the data broker's records.
(g)
Certain marketing information— A data broker that maintains any information described under subsection (a) and that uses, shares, or sells that information for marketing purposes shall provide each individual whose information it maintains with a reasonable means of expressing a preference not to have that individual's information used for those purposes. If an individual expresses such a preference, the data broker may not use, share, or sell that individual's information for marketing purposes.
(h)
Persons regulated by the Fair Credit Reporting Act— A data broker shall be deemed in compliance with this section with respect to information that is subject to the Fair Credit Reporting Act (
15 U.S.C. 1681 et seq.) if the data broker is in compliance with sections 609, 610, and 611 of that Act (
15 U.S.C. 1681g, 1681h, 1681i).