---
kind: "section"
citation: "47 C.F.R. § 76.225"
title: "47"
number: "76.225"
heading: "Commercial limits in children's programs."
url: "https://uscodex.org/cfr/47/76.225"
---

# §76.225. Commercial limits in children's programs.

- (a) No cable operator shall air more than 10.5 minutes of commercial matter per hour during children's programming on weekends, or more than 12 minutes of commercial matter per hour on weekdays.
- (b) The display of Internet Web site addresses during program material or promotional material not counted as commercial time is permitted only if the Web site:
  - (1) Offers a substantial amount of bona fide program-related or other noncommercial content;
  - (2) Is not primarily intended for commercial purposes, including either e-commerce or advertising;
  - (3) The Web site's home page and other menu pages are clearly labeled to distinguish the noncommercial from the commercial sections; and
  - (4) The page of the Web site to which viewers are directed by the Web site address is not used for e-commerce, advertising, or other commercial purposes (e.g., contains no links labeled “store” and no links to another page with commercial material).
- (c) If an Internet address for a Web site that does not meet the test in [paragraph (b)](#b) of this section is displayed during a promotion in a children's program, in addition to counting against the commercial time limits in [paragraph (a)](#a) of this section the promotion must be clearly separated from program material.
- (d)
  - (1) Entities subject to commercial time limits under the Children's Television Act shall not display a Web site address during or adjacent to a program if, at that time, on pages that are primarily devoted to free noncommercial content regarding that specific program or a character appearing in that program:
    - (i) Products are sold that feature a character appearing in that program; or
    - (ii) **A character appearing in that program is used to actively sell products.**
  - (2) **The requirements of this paragraph do not apply to—**
    - (i) Third-party sites linked from the companies' Web pages;
    - (ii) On-air third-party advertisements with Web site references to third-party Web sites; or
    - (iii) **Pages that are primarily devoted to multiple characters from multiple programs.**
- (e) The requirements of this section shall not apply to programs aired on a broadcast television channel which the cable operator passively carries, or to access channels over which the cable operator may not exercise editorial control, pursuant to 47 U.S.C. [531(e)](/usc/47/531.md?p=e) and [532(c)(2)](/usc/47/532.md?p=c-2).

## Notes

### Amendments

[56 FR 19616, Apr. 29, 1991, as amended at 65 FR 53615, Sept. 5, 2000; 70 FR 38, Jan. 3, 2005; 71 FR 64165, Nov. 1, 2006]

### Authority

Authority: 47 U.S.C. 151, 152, 153, 154, 301, 302, 302a, 303, 303a, 307, 308, 309, 312, 315, 317, 325, 335, 338, 339, 340, 341, 503, 521, 522, 531, 532, 534, 535, 536, 537, 543, 544, 544a, 545, 548, 549, 552, 554, 556, 558, 560, 561, 562, 571, 572, 573.

### Source

Source: 37 FR 3278, Feb. 12, 1972, unless otherwise noted.

### Amendments

[56 FR 19616, Apr. 29, 1991, as amended at 65 FR 53615, Sept. 5, 2000; 70 FR 38, Jan. 3, 2005; 71 FR 64165, Nov. 1, 2006]