---
kind: "section"
citation: "47 C.F.R. § 32.6613"
title: "47"
number: "32.6613"
heading: "Product advertising."
url: "https://uscodex.org/cfr/47/32.6613"
---

# §32.6613. Product advertising.


This account shall include costs incurred in developing and implementing promotional strategies to stimulate the purchase of products and services. This excludes nonproduct-related advertising, such as corporate image, stock and bond issue and employment advertisements, which shall be included in the appropriate functional accounts.


## Notes

### Authority

Authority: 47 U.S.C. 219, 220 as amended, unless otherwise noted.

### Source

Source: 51 FR 43499, Dec. 2, 1986, unless otherwise noted.