---
kind: "section"
citation: "45 C.F.R. § 156.225"
title: "45"
number: "156.225"
heading: "Marketing and benefit design of QHPs."
url: "https://uscodex.org/cfr/45/156.225"
---

# §156.225. Marketing and benefit design of QHPs.


A QHP issuer and its officials, employees, agents and representatives must—

- (a) **State law applies.** Comply with any applicable State laws and regulations regarding marketing by health insurance issuers;
- (b) **Non-discrimination.** Not employ marketing practices or benefit designs that will have the effect of discouraging the enrollment of individuals with significant health needs in QHPs; and
- (c) **Plan marketing names.** Offer plans and plan variations with marketing names that include correct information, without omission of material fact, and do not include content that is misleading.

## Notes

### Amendments

[77 FR 18469, Mar. 27, 2012, as amended at 88 FR 25922, Apr. 27, 2023]

### Source

Source: 77 FR 18469, Mar. 27, 2012, unless otherwise noted.

### Authority

Authority: 42 U.S.C. 18021-18024, 18031-18032, 18041-18042, 18044, 18054, 18061, 18063, 18071, 18082, and 26 U.S.C. 36B.

### Source

Source: 76 FR 77411, Dec. 13, 2011, unless otherwise noted.

### Amendments

[77 FR 18469, Mar. 27, 2012, as amended at 88 FR 25922, Apr. 27, 2023]