---
kind: "section"
citation: "42 C.F.R. § 425.310"
title: "42"
number: "425.310"
heading: "Marketing requirements."
url: "https://uscodex.org/cfr/42/425.310"
---

# §425.310. Marketing requirements.

- (a) **Requirements.** Marketing materials and activities must:
  - (1) **Use template language developed by CMS, if available.**
  - (2) **Not be used in a discriminatory manner or for discriminatory purposes.**
  - (3) Comply with [§ 425.304](/cfr/42/425.304.md) regarding beneficiary incentives.
  - (4) **Not be materially inaccurate or misleading.**
- (b) **Monitoring.**
  - (1) CMS may request the submission of marketing materials and activities at any time. If CMS determines that the marketing materials and activities do not comply with the requirements of [paragraph (a)](#a) of this section, CMS will issue written notice of disapproval to the ACO.
  - (2) The ACO shall discontinue, and require its ACO participants, ACO providers/suppliers, and other individuals or entities performing functions or services related to ACO activities to discontinue, use of any marketing materials or activities disapproved by CMS.
- (c) **Sanctions.** Failure to comply with this section will subject the ACO to the penalties set forth in [§ 425.216](/cfr/42/425.216.md), termination under [§ 425.218](/cfr/42/425.218.md), or both.

## Notes

### Amendments

[87 FR 70233, Nov. 18, 2022]

### Authority

Authority: 42 U.S.C. 1302, 1306, 1395hh, and 1395jjj.

### Source

Source: 76 FR 67973, Nov. 2, 2011, unless otherwise noted.

### Amendments

[87 FR 70233, Nov. 18, 2022]