---
kind: "section"
citation: "27 C.F.R. § 6.96"
title: "27"
number: "6.96"
heading: "Consumer promotions."
url: "https://uscodex.org/cfr/27/6.96"
---

# §6.96. Consumer promotions.

- (a) **Coupons.** The act by an industry member of furnishing to consumers coupons which are redeemable at a retail establishment does not constitute a means to induce within the meaning of section 105(b)(3) of the Act, provided the following conditions are met:
  - (1) All retailers within the market where the coupon offer is made may redeem such coupons; and
  - (2) An industry member may not reimburse a retailer for more than the face value of all coupons redeemed, plus a usual and customary handling fee for the redemption of coupons.
- (b) **Direct offerings.** Contest prizes, premium offers, refunds, and like items may be offered by industry members directly to consumers. Officers, employees and representatives of wholesalers or retailers are excluded from participation.

## Notes

### Amendments

[T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, as amended by T.D. ATF-364, 60 FR 20423, Apr. 26, 1995; T.D. TTB-196, 89 FR 87935 Nov. 6, 2024]

### Authority

Authority: 15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h).

### Source

Source: T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted.

### Amendments

[T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, as amended by T.D. ATF-364, 60 FR 20423, Apr. 26, 1995; T.D. TTB-196, 89 FR 87935 Nov. 6, 2024]