---
kind: "section"
citation: "27 C.F.R. § 6.54"
title: "27"
number: "6.54"
heading: "Advertising in retailer publications."
url: "https://uscodex.org/cfr/27/6.54"
---

# §6.54. Advertising in retailer publications.


The purchase, by an industry member, of advertising in a retailer publication for distribution to consumers or the general public constitutes paying the retailer for advertising within the meaning of the Act.


## Notes

### Authority

Authority: 15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h).

### Source

Source: T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted.