---
kind: "unit"
title: "16"
title_heading: "Commercial Practices"
key: "chI/subchB/part255"
level: "part"
label: "Part 255"
heading: "Guides Concerning Use of Endorsements and Testimonials in Advertising"
release: "ecfr-current"
date: "2026-08-27"
url: "https://uscodex.org/cfr/16/chI-subchB-part255"
sections_count: 7
---

# Part 255 — Guides Concerning Use of Endorsements and Testimonials in Advertising

Title 16 C.F.R. — Commercial Practices › Chapter I — Federal Trade Commission › Subchapter B — Guides and Trade Practice Rules

## Sections

- [§255.0. Purpose and definitions.](/cfr/16/255.0.md)
- [§255.1. General considerations.](/cfr/16/255.1.md)
- [§255.2. Consumer endorsements.](/cfr/16/255.2.md)
- [§255.3. Expert endorsements.](/cfr/16/255.3.md)
- [§255.4. Endorsements by organizations.](/cfr/16/255.4.md)
- [§255.5. Disclosure of material connections.](/cfr/16/255.5.md)
- [§255.6. Endorsements directed to children.](/cfr/16/255.6.md)