---
kind: "section"
citation: "16 C.F.R. § 680.25"
title: "16"
number: "680.25"
heading: "Reasonable and simple methods of opting out."
url: "https://uscodex.org/cfr/16/680.25"
---

# §680.25. Reasonable and simple methods of opting out.

- (a) **In general.** You must not use eligibility information about a consumer that you receive from an affiliate to make a solicitation to the consumer about your products or services, unless the consumer is provided a reasonable and simple method to opt out, as required by [§ 680.21(a)(1)(ii)](/cfr/16/680.21.md?p=a-1-ii) of this part.
- (b) **Examples—**
  - (1) **Reasonable and simple opt-out methods.** Reasonable and simple methods for exercising the opt-out right include—
    - (i) Designating a check-off box in a prominent position on the opt-out form;
    - (ii) Including a reply form and a self-addressed envelope together with the opt-out notice;
    - (iii) Providing an electronic means to opt out, such as a form that can be electronically mailed or processed at an Internet Web site, if the consumer agrees to the electronic delivery of information;
    - (iv) Providing a toll-free telephone number that consumers may call to opt out; or
    - (v) Allowing consumers to exercise all of their opt-out rights described in a consolidated opt-out notice that includes the privacy opt-out under the Gramm-Leach-Bliley Act, [15 U.S.C. 6801](/usc/15/6801.md) et seq., the affiliate sharing opt-out under the Act, and the affiliate marketing opt-out under the Act, by a single method, such as by calling a single toll-free telephone number.
  - (2) **Opt-out methods that are not reasonable and simple.** Reasonable and simple methods for exercising an opt-out right do not include—
    - (i) Requiring the consumer to write his or her own letter;
    - (ii) Requiring the consumer to call or write to obtain a form for opting out, rather than including the form with the opt-out notice;
    - (iii) Requiring the consumer who receives the opt-out notice in electronic form only, such as through posting at an Internet Web site, to opt out solely by paper mail or by visiting a different Web site without providing a link to that site.
- (c) **Specific opt-out means.** Each consumer may be required to opt out through a specific means, as long as that means is reasonable and simple for that consumer.

## Notes

### Authority

Authority: 12 U.S.C. 5519(d); 15 U.S.C. 1681s-3; 15 U.S.C. 1681s-3 note.

### Source

Source: 72 FR 61455, Oct. 30, 2007, unless otherwise noted.