---
kind: "section"
citation: "16 C.F.R. § 465.4"
title: "16"
number: "465.4"
heading: "Buying positive or negative consumer reviews."
url: "https://uscodex.org/cfr/16/465.4"
---

# §465.4. Buying positive or negative consumer reviews.


It is an unfair or deceptive act or practice and a violation of this part for a business to provide compensation or other incentives in exchange for, or conditioned expressly or by implication on, the writing or creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product, service, or business that is the subject of the review.


## Notes

### Authority

Authority: 15 U.S.C. 57a.

### Source

Source: 89 FR 68077, Aug. 22, 2024, unless otherwise noted.