---
kind: "section"
citation: "16 C.F.R. § 260.10"
title: "16"
number: "260.10"
heading: "Non-toxic claims."
url: "https://uscodex.org/cfr/16/260.10"
---

# §260.10. Non-toxic claims.

- (a) It is deceptive to misrepresent, directly or by implication, that a product, package, or service is non-toxic. Non-toxic claims should be clearly and prominently qualified to the extent necessary to avoid deception.
- (b) A non-toxic claim likely conveys that a product, package, or service is non-toxic both for humans and for the environment generally. Therefore, marketers making non-toxic claims should have competent and reliable scientific evidence that the product, package, or service is non-toxic for humans and for the environment or should clearly and prominently qualify their claims to avoid deception.

## Notes

### Authority

Authority: 15 U.S.C. 41-58.

### Source

Source: 77 FR 62124, Oct. 11, 2012, unless otherwise noted.