---
kind: "section"
citation: "16 C.F.R. § 240.14"
title: "16"
number: "240.14"
heading: "Meeting competition."
url: "https://uscodex.org/cfr/16/240.14"
---

# §240.14. Meeting competition.


A seller charged with discrimination in violation of sections [2(d)](/cfr/16/2.md?p=d) and [(e)](/cfr/16/2.md?p=e) may defend its actions by showing that particular payments were made or services furnished in good faith to meet equally high payments or equivalent services offered or supplied by a competing seller. This defense is available with respect to payments or services offered on an area-wide basis, to those offered to new as well as old customers, and regardless of whether the discrimination has been caused by a decrease or an increase in the payments or services offered. A seller must reasonably believe that its offers are necessary to meet a competitor's offer.


## Notes

### Authority

Authority: Secs. 5, 6, 38 Stat. 719, as amended, 721; 15 U.S.C. 45, 46; 49 Stat. 1526; 15 U.S.C. 13, as amended.

### Source

Source: 79 FR 58252, Sept. 29, 2014, unless otherwise noted.