---
kind: "section"
citation: "16 C.F.R. § 239.4"
title: "16"
number: "239.4"
heading: "“Lifetime” and similar representations."
url: "https://uscodex.org/cfr/16/239.4"
---

# §239.4. “Lifetime” and similar representations.


If an advertisement uses “lifetime,” “life,” or similar representations to describe the duration of a warranty or guarantee, then the advertisement should disclose, with such clarity and prominence as will be noticed and understood by prospective purchasers, the life to which the representation refers.


## Notes

### Authority

Authority: Secs. 5, 6, 38 Stat. 719 as amended, 721; 15 U.S.C. 45, 46.

### Source

Source: 50 FR 18470, May 1, 1985, unless otherwise noted.