---
kind: "section"
citation: "16 C.F.R. § 238.2"
title: "16"
number: "238.2"
heading: "Initial offer."
url: "https://uscodex.org/cfr/16/238.2"
---

# §238.2. Initial offer.

- (a) No statement or illustration should be used in any advertisement which creates a false impression of the grade, quality, make, value, currency of model, size, color, usability, or origin of the product offered, or which may otherwise misrepresent the product in such a manner that later, on disclosure of the true facts, the purchaser may be switched from the advertised product to another.
- (b) Even though the true facts are subsequently made known to the buyer, the law is violated if the first contact or interview is secured by deception. [Guide 2]

## Notes

### Authority

Authority: Secs. 5, 6, 38 Stat. 719, as amended, 721; 15 U.S.C. 45, 46.

### Source

Source: 32 FR 15540, Nov. 8, 1967, unless otherwise noted.