---
kind: "section"
citation: "16 C.F.R. § 23.27"
title: "16"
number: "23.27"
heading: "Misuse of the words “real,” “genuine,” “natural,” “precious,” etc."
url: "https://uscodex.org/cfr/16/23.27"
---

# §23.27. Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.


It is unfair or deceptive to use the word “real,” “genuine,” “natural,” “precious,” “semi-precious,” or similar terms to describe any industry product that is manufactured or produced artificially.


## Notes

### Authority

Authority: 15 U.S.C. 45, 46.

### Source

Source: 83 FR 40667, Aug. 16, 2018, unless otherwise noted.